Keyword Selection Scenario

Ingram’s Water and Air

Keywords Selected: heat pump, heat pumps, heating pumps, air conditioner, buy air conditioner, air conditioners, geothermal heat pump, geothermal heat pumps, geothermal heating, geothermal, buy heat pump, buy geothermal heat pumps, goodman heat pumps, geothermal heating pumps.

Narrowing these keywords down to about 5-6 to start out with is the best idea. After you have targeted a few keywords, choose to target long tail keywords of that particular one. Example: heat pump, buy heat pump, buy goodman heat pump.

Once you have successfully targeted the 5-6 initial keywords, start targeting other keywords.